Our capstone project through the Texas Media & Analytics program was to work with SafeHorns, a UT parent-driven nonprofit that advocates for student safety off campus. Our campaign goal was to increase awareness of the nonprofit, hone in on who they are, and create a cohesive communication strategy for the org. I had the opportunity to bring the campaign executions to life, including rebuilding the website and mocking up social media ads.
SafeHorns x L4 Media Presentation Deck
Our capstone project through the Texas Media & Analytics program was to work with SafeHorns, a UT parent-driven nonprofit that advocates for student safety off campus. Our campaign goal was to increase awareness of the nonprofit, hone in on who they are, and create a cohesive communication strategy for the org. This was our final presentation, which I helped in building and consolidating information to pitch to the client.
The Daily Texan Digital Director's Digits
At The Daily Texan, an Austin-based newspaper, I had the opportunity as Director of Digital Strategy to send out biweekly reports on our newspaper's content performance. From short documentaries on YouTube to podcasts on Spotify to 8 word tweets that for some reason went viral, I reported on everything. I sent out several biweekly reports during fall of 2022 and below I attached an example! Definitely check it out I love social media analytics.
Dell Technologies World
Through the Texas Immersive Institute, we had the opportunity to work with a team from Dell Technologies to mock up an in-person, interactive experience communicating their sustainability goals for their annual Las Vegas Dell Technologies Conference. I was able to learn 3D modeling, how to build an experience flow, and developing quickest but most engaging way to tell a story through interactivity.
Mock NBA 75th Anniversary Media Planning Campaign
As a class project through the Texas Media & Analytics program, my team and I put together a media planning campaign for NBA's 75th Anniversary for WarnerMedia.
Women in Gaming Immersive Experience
Through the Texas Immersive program, which is dedicated to storytelling through immersive experiences such as VR and AR, we chose a community and researched their wants and needs to create an experience that addresses it. In this instance we chose the women in gaming community and addressed the lack of safety and other issues that derived from GamerGate and created an immersive experience to address these needs.
The Boba Pearl
A team of us from the Kendra Scott Practicum Program collaborated in building a CPG- based business, The Boba Pearl, from the ground up.I created the look and feel of the business for the demo day pitch, designed product packaging, and worked with 5-6 local boba shops to conduct market research and get a pulse on the customer need for our product.
Tik Tok Parody Ad
For my class, I animated a parody dystopian Tik Tok advertisement inspired by Black Mirror.