Our capstone project through the Texas Media & Analytics program was to work with SafeHorns, a UT parent-driven nonprofit that advocates for student safety off campus. Our campaign goal was to increase awareness of the nonprofit, hone in on who they are, and create a cohesive communication strategy for the org. I had the opportunity to bring the campaign executions to life, including rebuilding the website and mocking up social media ads.
Dell Technologies World
Through the Texas Immersive Institute, we had the opportunity to work with a team from Dell Technologies to mock up an in-person, interactive experience communicating their sustainability goals for their annual Las Vegas Dell Technologies Conference. I was able to learn 3D modeling, how to build an experience flow, and developing quickest but most engaging way to tell a story through interactivity.
Mock NBA 75th Anniversary Media Planning Campaign
As a class project through the Texas Media & Analytics program, my team and I put together a media planning campaign for NBA's 75th Anniversary for WarnerMedia.
Women in Gaming Immersive Experience
Through the Texas Immersive program, which is dedicated to storytelling through immersive experiences such as VR and AR, we chose a community and researched their wants and needs to create an experience that addresses it. In this instance we chose the women in gaming community and addressed the lack of safety and other issues that derived from GamerGate and created an immersive experience to address these needs.
Tik Tok Parody Ad
For my class, I animated a parody dystopian Tik Tok advertisement inspired by Black Mirror.
Lemonade Stand Campaign
I animated an ad spot as part of a campaign for a made-up lemonade brand.